Bringing Maxi-Cosi’s visual identity to life with consumer insights
The Maxi-Cosi global rebranding is more than cosmetic; it follows years of research and study, and listening to parents around the world about what they need for their children.
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Dorel Juvenile opens new Experience Center for retailers
A visit to the brand new Experience Center helps retailers getting a good understanding of Dorel Juvenile’s portfolio and enables them to easily share this knowledge and feeling with their customers.
Read moreBolstering Maxi-Cosi’s future in the US
As part of the global launch of Maxi-Cosi’s rejuvenated visual identity and innovative product range, the Pria 85 Max has been launched in the US market. An interview with Hannah Dwyer, Product Marketing Manager for Maxi-Cosi infant car seats.
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Maxi-Cosi is carrying the future, because children are the future
Maxi-Cosi is innovating its brand identity and product range. The cutting-edge products are ready for the big introduction. In an interview with Nina Rosenthal, Global Brand Experience Manager for Maxi-Cosi, she explains the vision behind the rebranding.
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Quinny Zapp X launched in Dubai
Quinny Zapp X has launched in Dubai: the completely modular stroller of Quinny, one of Dorel Juvenile’s leading brands. Dubai's most fashionable bloggers tried the new eyecatcher as one of the first.
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Dorel Juvenile moves production of 1 million child car seats to US
Dorel Juvenile celebrated moving production from a Chinese competitor to the United States, creating approximately 60 new jobs in Columbus, IN as part of Walmart’s 10-year commitment to buy an additional $250 billion in products supporting American jobs.
Read moreIt's in our DNA; driving the heart and soul of Maxi-Cosi
Maxi-Cosi is in the midst of a major rebranding. Not only is Maxi-Cosi committed to providing the utmost protection and comfort, it’s also dedicated to providing modern, easy-to-use and stylish products that are in line with consumer’s real-world needs and diverse lifestyles.
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24 Hours of innovation and creativity to help parents with storytelling
Tiny Love brings creatives together in a hackathon for the 3rd consecutive year. This year’s theme was Storytelling. 70 ambitious and creative designers, tech people and entrepreneurs joined the round-the-clock event.
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Carrying the Future
Maxi-Cosi, Dorel Juvenile's leading brand and market forerunner, is innovating its visual brand identity and product range. The vibrant identity fits with the new, cutting-edge products that will be launced later this year.
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Making homes even safer with the latest Safety 1st products
Safety 1st delivered an immersive home safety learning experience through its tiny house that was outfitted with some of the latest Safety 1st home and child safety products.
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