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Trade marketing manager DACH

Your mission

You translate our EU brand and marketing strategy to the local business and top accounts in Germany.


Responsible to drive local initiatives with our sales teams and top accounts. You are the ultimate performance marketeer that can set up collaborations with local partners and drive local business/conversion.

Key responsibilities

How to tackle this?

Together with a Trade marketing specialist, you optimize all aspects of our in-store performance in order to maximize sell-out at our retailers and etailers. Next to the instore you will focus on the online part of trade marketing.


The Trade marketing team has the following focus areas:


  • Translating EU brand, marketing and sales strategy into local go-to market activities
  • Setup and follow-up initiatives to maximize our Instore performance (POS material, location in store, retailer staff, portfolio) by cooperating with our sales teams and linking with our customers
  • Challenge your internal sales partners to maximize our short- and long-term reach, impact and with that our sales at our online and offline partners
  • Create COOP plans in year calendars with our top accounts to promote our portfolio and upcoming product launches
  • Secure a flow of market information and feedback from the sales organizations, retailers and consumers as contribution to development of EU tools and plans of attack
  • Measure effectiveness of activities and report back to sales and EU competence centre to optimize consumer centricity, commercial performance and lead generation


In this role you work closely with the sales team, our customers and report to Ashley Collins, Trade Marketing Manager EU.

Your profile

advise our retailers on the right activities to boost their sell-out.


  • Bachelor or Master’s degree in Marketing, Sales, Business Administration or related
  • 5 years of relevant marketing experience in an international matrix environment
  • Entrepreneurial, confident with drive, lots of energy and the ability to work independently
  • Solution and result driven. Able to work independently.
  • Excellent verbal and written communication skills in German and English
  • Experience with high end brands and/or retail is a strong plus
  • Willingness to travel 25%


Are you ready to grow with us?

We offer a Trade marketing manager position with lots of freedom. You get the chance to push our internal organisation to the next step in implementing our EU brand and marketing strategy in your market while meeting our overall business objectives.


You work in an international environment with an international team. You get enabled to leave your mark and build your own function. We offer good working conditions including working from home and 13th month.


At Dorel Juvenile, we create innovative products and services for growing children. All our employees are directly involved in the research, design, development, testing, and marketing of our products. Our strong brands Maxi-Cosi, Bébé Confort, Quinny, Safety 1st, and Baby Art can be found in over 80 countries worldwide and it is our ambition to strengthen our leading position in the market.


Want to work with us?

Apply now

any questions?

Danny Poelen

Danny Poelen


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