Product Marketing Manager
About usDorel Juvenile is a world class juvenile products company. We take pride in our responsibility to care for precious life and place the highest priority on the safety features of our products. Dorel Juvenile's portfolio features diverse, industry-leading brands that include Safety 1st, Cosco, Maxi-Cosi, Quinny and Tiny Love. Each excels in providing parents with innovative designs. Dorel Juvenile currently employs 7,500 people in 25 countries and our brands can be found in more than 100 countries around the world. We are continuously extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving the sustainable growth essential to our future. We research, design, develop, and test our products in-house, giving employees opportunities to gain inter-departmental experience. Our aim is to introduce and grow talent at all levels of our organization. Our global organization and our international supplier and customer base, allow employees to collaborate with juvenile colleagues and partners from all over the world. Working at Dorel Juvenile means having a real impact on people’s lives. Come join our team…together we care about the precious lives of children.
Your missionDorel Juvenile is looking for an experienced Product Marketing professional to join our team, on a temporary basis (4-5 months) at our Design and Development Center in Foxboro, MA. The Product Manager is responsible for short/mid-term development of the product roadmap with a view to increase its market share and contribution to sales and margin. Responsibilities includes: driving multi-year product roadmaps, product strategy solutions, full product line management (both B&M and e-commerce) and facilitating actionable requests to keep all projects on tight timelines. Works closely with all of marketing (research, brand, graphics) and product development (program management, ID, product engineers, quality, compliance and fashion) teams. This position reports directly to the Director of Marketing.
Key responsibilities1.) Vision and Strategy: Helps define marketing (solutions-based development) vision and strategy for the relevant product group within brand guidelines. Identifies product (B&M & E-commerce) opportunities based on in-depth analysis of trends, consumer and market data, as well as sales and retailer feedback 2.) Business & Market Information Constant stimulation of market information and understand the relevant heeds from consumers, the sales group (internal & external), retailers, e-tailers and other stakeholders. Conducts market analysis (competitive landscapes and market overviews) on a consistent basis and reports to brand leaders, brand managers and sales. Creates market-data based questions for qualitative and quantitative research associated with them. Managers the category margin requirements for respective new products. 3.) Product Development Creates product briefs driven from ideas on the product roadmaps and drives the process forward with help of Product Management. Responsible for updating product briefs when/if there is a scope change to active the primary marketing and brand goal objectives. Champion the cross-functional team members with the help of Product Management to drive the schedule. Inputs and facilitates checklist tickets to proper channels to drive products forward. 4.) Process of Marketing Plan Monitors the execution of development projects in the area of marketing, packaging and works closely with brand management on the messaging for all external functions (product related content/product campaigns). Participates in the create and implementation of the three-year roadmaps. Plays a lead role in market launches for his/her products. Supports both sales and key retail accounts by providing
Your profileB.S. or B.A. in Marketing or Business preferred along with 5+ years’ experience in a similar position, preferably in consumer goods working closely with big box retailers. Must have the ability to inspire people, within and outside of their immediate working environment to effectively direct and guide their respective teams. Must be an out-of-the-box thinker who is constantly looking for ways to improve processes, team and themselves. Must have the ability to think big picture yet understand the need for strong execution. Must have strong communication and presentation skills to effectively lead, influence and inspire others within the organization. Strong sense of “customer comes first” attitude. Must be a strong team player who has the ability to maintain a positive attitude through challenges and demanding deadlines.
Are you ready to grow with us?The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us!
Want to work with us?
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