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Brand New Products from Safety 1st: Four Easy Solutions You Can Count On


Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world’s largest juvenile products manufacturer, is excited to unveil the Safety 1st  2018 collection at the Kind + Jugend fair in Cologne: a range of worry-free solutions for complete peace of mind.


Safety 1st has been counting the ways they can help parents enjoy life with worry-free solutions for complete peace of mind. We’re now excited to announce a brand refresh for 2018 and are thrilled to present our innovative range, including 17 exciting new products, as a set of four easy solutions to cover parents’ every need – inside and outside the home.


Safety for them, confidence for you
Safety 1st has been a trusted world-leading child safety brand for over thirty years and continues to expand its range of products to include items like strollers, car seats and home equipment, as well as its core home safety collection. It works in partnership with parents to ensure children can grow, learn and explore their world safely, minimizing stress and maximizing the joy of shared experiences as they discover the world together.


The power of 4


Easy everyday use
Our brand new products will make life safer, easier and more enjoyable for parents and their little ones both inside and outside the home. With its large front wheel, great suspension and adjustable seven-position handlebar, the sporty-looking Urban Trek 3-wheeler is ideal for long walks with your little one. While back at home, the Koomy multi- position highchair supports baby perfectly for feeding thanks to the 3-position depth adjustable seat means less mealtime mess.


SF2443_2018_safety1st_homesafety_safetygate_flatstep_Bty_L_060817And in a Europe-wide first, the Flat Step safety gate is an affordable, no-mess, no-fuss, hazard-free solution for top of stair safety with an ultra-flat step over bar to prevent tripping at the top of stairs. Additional easy everyday use products include the Kamino evolutive walker, a 3-in-1 baby bouncer, baby walker and push-cart. The Step & Go 3-in-1 stroller package and Amble 3-in-1 stroller package come both with compatible infant carrier and safety carrycot. The new Magnetic Cupboard Lock protects curious little ones from hidden dangers.


Easy travel
Safety 1st has developed a range of ultra-compact and easy-to-store travel products for busy parents who are always on the go. The Keeny fixed highchair features an ultra-compact fold design making this the ideal highchair for small spaces or when travelling. The Laoma bouncer is a take-anywhere fold-flat lightweight baby bouncer. Easy travel solutions also include the Full Dreams 3-in-1 travel cot and the Flap 2 position buggy that’s both compact and lightweight.


Easy to save money
Safety 1st offers great value-for-money products with a special entry-price range of basic essentials that never compromise on quality or safety. The Taly stroller/Taly 2 in 1 travel system, an easy-to-fold shopping stroller with large capacity basket, easily converts to a travel system with the clip-on Taly infant carrier. In addition, the Sweet Safe car seat offers total comfort travel safety from birth, while the Manga Safe booster seat is lightweight and simple to use. It can be easily moved between cars.


SF1187_2018_safety1st_stroller_crazypeps_TinaEasy to be trendy
Be a trend-setter with eye-catching designs and fresh new colours. These value-for-money products stand out from the crowd without compromising on quality or safety. Wow the world with the newly launched Crazy Peps fixed buggy, a colourful fixed buggy with quirky 3D designs featuring Spike and Tina, the cheery monsters who will colour you happy when out and about with your little one. Baby’s indispensable essential care sets have also been relaunched with fresh, ‘Arctic’ blue color and attractive case pattern.


About Dorel Juvenile
Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti.  Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in  twenty-five countries worldwide.


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