Vision and mission

Our vision is to be the go-to company for parents who are looking for the safest, most innovative, and most comfortable juvenile products. Because we believe your children deserve the very best.


All over the world we Care for Precious Life

All over the world we Care for Precious Life

As a growing industry leader, Dorel Juvenile is the home of lovable brands for your lovable little ones. Well-known global brands, like Safety 1st, Quinny, Maxi-Cosi, Bébé Confort, Tiny Love and Baby Art, as well as strong regional brands like Cosco and Infanti.


And we keep on improving them, based on your experiences and your input. It is the daily mission of all our employees throughout the world.


That's how we Care for Precious Life. Find out more about our brands.

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Dorel Juvenile's Sustainability agenda reaches the heart

Dorel Juvenile Europe's Innovation Director Mark Schrooten found himself in good company as one of the speakers on the Sustainable Brands 2015 Conference in London.